This starts a fresh session: an empty board under your name. Earlier sessions are kept and stay readable in the admin record.
We asked. Seven of you answered. Today we hold your answers up to the light, agree on what they mean, and name what they don't yet say.
What you're about to see is your homework, weighed by how often the organization said it. Three acts: what the words say, what the words mean, and what the words can't tell us. Hover any word to see who said it.
One rule for today: if it's not on the screen, it didn't happen. This screen is the shared memory of the room, and it leaves with all of us.
Both are right. The architecture has to earn both, and the trade-offs are design decisions we make together, not defaults we inherit.
It may well be true. Until we define together what a successful B2B visit produces, it stays on the assumption shelf, not the fact shelf.
Seven segments, one front door. This is the real CX challenge of the redesign: the homepage cannot lead with everyone, so someone goes first. Today we decide who, out loud.
A segment is the broad group. A persona is a distinct mindset within it. We arrive with hypotheses; our first job together is to challenge the set: split, merge, rename first. Then fill the layers as we talk.
It's launch day plus one year. Write the headline you'd want to celebrate. Not a metric yet, a headline. We'll turn headlines into the KPI tree in Workshop 3.
One signal per segment: the single behaviour that proves the site did its job for them. A candidate applies. A consumer finds where to buy. A buyer… does what, exactly?
Disagreements we're honouring, not burying. Each one gets a name and a date.
The export below is the single source of truth for this program. It feeds the 1:1 interview guides and arrives, verbatim, at Workshop 3 when we build the KPI tree. Read it back to the room before we close.
⚠ Capture saves to the database as you type — check the header pill reads saved, not offline. Either way, export here before closing.